I just reviewed a great book that I recently finished reading, and I’ve posted it at the Christian Book Lounge. Here’s a quick peek at it:
I eagerly picked up Phil Cooke’s book, “Branding Faith: Why some churches and nonprofits impact culture and others don’t“. For many years I’ve been a proponent of the power of a brand. I worked for a national financial company for a number of years, and during that time the entire workforce went through “brand training.” I also worked in a screen printing and embroidery shop for a number of years, where I saw the impact of a visual identity. I had many expectations for this book, but they didn’t prepare me for the intensity and scale of Cooke’s message.