Faith

#MerryChristmasStarbucks Exposed a Critical Nerve in the Western Church

It’s all over Facebook. You can’t miss it. Even Indiana Jones is in on it now. Starbucks removed “Merry Christmas” from their red cups (if it was ever there before). A simple change by an international company has split the Christian community in two.

Some want to “prank” Starbucks. It isn’t a boycott; quite the opposite really. The plan is to introduce ways to get Starbucks to do what it has decided not to do: acknowledge Christmas. No one is trying to close stores or hurt the company’s bottom line. The original video actually calls on Christians to bring their business to any and all Starbucks locations to reintroduce Jesus and Christmas.

The other side of the battle is annoyed that anyone would go to so much trouble over something so trivial. It’s a coffee cup. “What would Jesus do?” Start a revolution, an international prank-fest? If you don’t like it, drink your coffee somewhere else. #MerryChristmasStarbucks isn’t worth the bad publicity it produces for the church.

But is it really that simple? It never is. The fact the campaign went from a positive video on one guy’s Facebook page to negative and pocking-fun memes galore reveals how big a nerve was hit. The church just found out it has an exposed nerve, and it doesn’t have anything to do with coffee cups.

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